Top 5 Content Marketing Strategies, Generate More Leads!

Digital marketing experts employ many innovative strategies to generate leads and improve business. While some of them are paid ones, others are not.
Many industry experts claim that paid marketing gets better results and is also faster.

Is it true?

 no!

Free digital marketing strategies, if followed correctly, can obtain better results and generate greater sales opportunities.

For example, let's take the case of Content Marketing!

It is 3 times more effective, compared to the paid search. It is much less expensive too. In addition, you do not have to offer gifts and discount codes for email and other important details of your prospects and visitors. In addition, it is easy to start and much more popular among customers.

Not surprisingly, as up to 88% of B2B marketing specialists rely on the content marketing tool, even when 96% of first-time visitors do not buy their products or use their services immediately, without, At first, verify without competition and discovering which brands are best suited to them.

Now the important question: what exactly is content marketing?

It is a type of marketing that requires you to generate and share valuable, appropriate and consistent online content, through videos, webinars, blogs, social media posts and infographics. Although these do not openly promote a brand, these ODs, in many cases, arouse interest in their products and / or services.

The goal behind Content Marketing remains to attract and retain clearly defined readers and, eventually, stimulate the lucrative action of the client.

Content Marketing: What strategy to follow for lead generation?

Follow these 5 proven strategies for a highly effective lead generation exercise:

1. Build a social reputation: Publish long and well researched content to emerge as an industry leader, and enjoy a good reputation in your niche. Publishing and sharing larger, brave and bold content will help you gain confidence and attract potential customers and niche audiences towards your brand. To build and grow your social reputation, take the help of different popular social media platforms, including LinkedIn and Facebook. Social networks will help you locate your community, promote better relationships and build a society you can trust. Being social will also make your brand more personal and powerful.

2. Publish the appropriate and correct content: with the correct pages, which contain the correct relevant content, you can go to the correct audiences and prospects, and motivate them to share your personal data, including email and phone numbers.

3. Provide useful content in exchange for vital statistics: Bring deep and appropriate content, but do not reveal full content, if your readers are not willing to provide their email identifiers or phone numbers. For this, however, you will have to publish highly attractive and effective content. If your content is not interesting or useful enough, your readers will not read it any more and will not share the data you might be looking for to generate potential customers.

4. Connect with your readers on an emotional level: activate the emotions of your readers and prospects, through attractive content and the right time. If you manage to do so, they will do what you want them to do and will respond to your Call to Action (CTA).

5. Have them talk: inspire your readers and prospects to like and share your pages, and also post comments on them. When your target groups get involved, through shared resources, likes and comments, your posts will not only become viral, but you will also get useful data. You will learn about your age groups, social and economic background, expenses, etc.

In summary, follow these 5 most important content marketing strategies and generate more potential customers online!